Turismo futebolístico na cidade de Barcelona: O Camp Nou Experience como atrativo turístico

Abstract

Futbol Club Barcelona (FCB) offers a renowned guided tour service at its museum and stadium, known as the "Camp Nou Experience." This has established the club as one of the main tourist attractions in Barcelona and a reference point in the niche of football tourism. This study aimed to investigate, describe, and analyze the club's management in the implementation and consolidation of these tourist services, as well as to present contributions for sports managers and the expansion of football tourism in the industry and academic literature. Methodology: The innovative Multipaper methodology was adopted, allowing the formatting of extensive academic projects (e.g., theses and dissertations) into a compilation of studies guided by various methods. This research consists of five interrelated studies, all guided by the overall objective. The methods used included semi-structured qualitative interviews, documents and reports, news articles, bibliographic and bibliometric reviews. Results: The first study sought to understand the theoretical foundations of the existing literature and adequately address the object of study, providing bases for future research. The second study reviewed scientific productions on FCB, collecting detailed materials and data about the club's tourist services. The third study analyzed the evolution of the museum and stadium tour since their inception, as well as the club's organizational structure to meet the growing tourist demand. The fourth study investigated the social and economic impacts of the Camp Nou Experience on the local community and analyzed FCB's commercial relations with the local tourism management body, other clubs, and companies. The last study examined the effects of the COVID-19 pandemic on FCB's tourist services, specifically the Camp Nou Experience, and offered recovery perspectives for the football tourism niche. Conclusion: The Camp Nou Experience has been characterized as a space of cultural and tourist entertainment that, with football as the main theme, uses technology and memory to attract a diverse and constantly growing audience. The management of these tourist services has implemented measures and an efficient strategic plan to organize its structure, offerings, social and commercial relations, adapting to new trends and demands in football tourism. The club's museum has developed exponentially in recent years, elevating its status to the point of being compared to museums in other segments, such as art, culture, and history. Various theoretical and practical contributions were discussed and presented throughout the study.